EVENT & HOSPITALITY

Hi, I’m Blake – founder of B.Social.

What sets me apart from many marketing agencies is simple: I’ve actually worked in the industries I market to, and I truly understand them from the inside out.

My background is in hospitality. I’ve done it all – from glassy shifts and pouring beers to mixing cocktails, locking up at 4am, hauling pallets into the cool room, cleaning beer lines, taking orders, and running food. I know what it’s like on the ground, and that experience shapes how I approach marketing for businesses like yours.

When it comes to events, I’ve curated and promoted over 100 of them. I’ve booked Grammy Award-winning DJs, global festival headliners, X Factor winners, and artists with over a billion streams. I've filled venues with up to 1,500 guests – using my own marketing strategies alone.

On top of real-world experience, I also hold a Bachelor of Business (Marketing) from Charles Sturt University.

In short: I know the industry. I’ve lived it. And now, I help businesses like yours grow with marketing that actually works.